Publications - Gábor Rekettye

Books

Rekettye Gábor (szerkesztő): The Significance of the Last

Decade, University

of Pécs,

Faculty of Business & Economics,

Pécs, 2000, 1-476 pp

Berács – Lehota – Piskóti – Rekettye (ed): Marketing Theory and

Practice – a

Hungarian

Perspective, Akadémiai Kiadó, Budapest,

2004, p. 402

Józsa – Piskóti – Rekettye – Veres: Decision-oriented Marketing,

KJK-

Kerszöv, Budapest,

2005., 413. old

Book Chapters:

ekettye Gábor: The Significance of the Last Decade, In: The

Significance of

the Last

Decade, University of Pécs, Faculty of

Business & Economics, Pécs,

2000, x-xiv. pp

Rekettye Gábor: The Changing Role of Market Orientation in the

Transforming

Hungarian Economy, In: The Significance of the Last

Decade,

University of Pécs,

Faculty of Business & Economics,

Pécs, 2000, 62-74 pp

Rekettye Gábor -Tersztyánszky Tibor - Orosdy Béla: The Survey

of Customer

Satisfaction

in the Electricity Industry, In: The

Significance of the Last Decade,

University of Pécs,

Faculty of

Business & Economics, Pécs, 2000, 92-100 pp.

Gabor Rekettye: Pardigm-shift in the Marketing Concept at the

Beginning of

the New

Millennium, In: Berács – Lehota – Piskóti –

Rekettye (ed): Marketing

Theory and Practice

– a Hungarian

Perspective, Akadémiai Kiadó, Budapest,

2004, pp. 31-48.

Hetesi Erzsébet – Rekettye Gábor: Clusters of Loyalty in Consumer Markets,

In: Grbac-

Meler (eds): Customer Value in a Dynamic Environment, Rijeka,

2008, pp. 90-107.

Rekettye, G.: The Position of Private Labels in the Brand Competition, In: Simic, M., L.

(ed): Marketing and Sustainable Development, University of J.J. Strossmayer Osijek,

Faculty of Economics, Osijek, 2010, ISBN 978-953-253-074-2, pp. 429-438

Rekettye, G.: MTSC, Part A, In: Deli-Gray, Zs. and Árva, L. (eds) Cases in Tourism

Marketing, BME University Publisher, Budapest, 2010. , pp 39-53

Rekettye, G.: MTSC, Part B, In: Deli-Gray, Zs. and Árva, L. (eds) Cases in Tourism

Marketing, BME University Publisher, Budapest, 2010. , pp 54-61

Gábor Rekettye, Erzsébet Hetesi: Responsability for the Future of the World - Paradigm

Shift in the Theory and Practice Of Marketing In: José Luis Placer Galán (ed) Pecunia:

revista de la Facultad de Ciencias Económicas y Empresariales, ISSN 1699-9495, 2010,

Issue dedicated to: Studia mercatoria legionensia: Miscelánea de Marketing pp. 177-

189

Journal Articles:

Rekettye

Gábor - Barakonyi

Károly: Decision-making in Marketing

under

Conditions of

Several Criteria, Acta Universitatis Lodziensis,

1979, Seria III,

Nr.40., pp. 153-163.

Rekettye,Gábor –Gupta, Ashok, G. Half-Way Towards Market

Economy,

MARKETING &

MENEDZSMENT, XXIX. Évf., 1995. 1. 27-

33 pp.

Rekettye

Gábor – Fojtik

János: The Changing Role of Pricing in

the New

Millennium,

Organizaciaja – Jounal of Management,

Informatics and Human

Resources (Slovenia),

Vol. 33., december

2000, 685-689 pp.

Rekettye

Gábor –Liu, Jonathan: Segmenting the Hungarian

automobile

market brand

using perceptual and value mapping,

The Journal of

Targeting, Measurement and

Analysis for

Marketing (Henry Stewarrt

Publication), ISBN 09673237, London,

Volume 9,

Issue 3, 2001, pp 241-253

Rekettye

Gábor – Hetesi

Erzsébet: Measurement and Analysis of

Customer

Loyalty to an

Electricity Distributor in Hungary,

Organizacija, Journal of

Management, Informatics and

Human

Resources, Vol. 34, No 7. September,

2001, pp 442-450.

Rekettye

, G.

—

ersztyászky

, T.

: In Hungary, Customers Rate Their

Electric

Distributors,

Transmission  Distribution World (A Primedia

Publication,

USA), Vol. 54, No. 7, July

2002, pp 63-67

Rekettye

, G.

: Thoughts on the Regularities of Innovation from

a Marketing

Perspective,

Organizacija, Journal of Management,

Informatics and Human

Resources, (Slovenia),

Vol. 35, Dec,

2002., pp. 665-673

Rekettye

, G

: The Regularities of Innovation — a Marketing

Perspective, Acta

Oeconomica, 2003, Vol. 53 (1) pp. 45-59

Rekettye, G. and Pintér, J.

(2006) ‘Customer satisfaction and price

acceptance in the

case of electricity

supply’, Int. J. Process Management and

Benchmarking, Vol. 1, No. 3,

pp. 220–230.

Hanna Oirik Menahem – Israel Boxer – Gábor Rekettye: The influences of cultural

orientation, ecological awareness, price and psychological wellbeing over senior

citizens’ green sheltered housing buying intentions, Marketing & management, Vol.

XLIV, 2010, No. 2, pp. 77-85

I. BOXER – G. REKETTYE: The Influence Of Perceived Emotional Intelligence on the

Perceived Service Value and Customer Loyalty, Acta Oeconomica, Vol. 60 (3) pp. 255–

273 (2010)

Israel Boxer, Hanna Oirik Menahem, Gabor Rekettye Ecological awareness, price and

psychological wellbeing as main dimensions of senior citizens' green sheltered housing

buying intentions, International Journal of Business Performance Management, 2010,

Vol. 12, No. 1 pp 86-101

more info>>>

Conference Proceedings:

Rekettye

Gábor: Japanese Direct Investment and How to Attract

it to

Hungary, In: Vörös (szerk.) Economic

Restructuring in

Hungary, Studia

Oeconomica, Faculty of Economics, JPU, Pécs,

August 1990

Rekettye, Gábor: The Changes of Market Orientation in the

Transforming

Hungarian Economy, In: Usui (Ed):

SOME ISSUES

IN MARKETING AND

DEVELOPMENT Saitama University, Japan,

1996, 100-113 pp.

Rekettye

Gábor - Abby Ghobadian & Jonathan Liu (UK): Small

firms and

product innovation - evidence from UK,

In: 25th

EUROPEAN SMALL

BUSINESS SEMINAR, PROCEEDINGS,

European Foundation for

Management

Development, 1995 ,

Volume I. 423-435 pp.

Rekettye

Gábor - Abby Ghobadian & Jonathan Liu (UK: The

market

orientation of SMEs in the Hungarian

manufacturing

industry, In: 25th

EUROPEAN SMALL BUSINESS SEMINAR,

PROCEEDINGS, European

Foundation for Management

Development, 1995, Volume II. 729-745 pp.

Rekettye

Gábor: Market Orientation of the Hungarian

Manufacturing

Companies, In: PROCEEDINGS OF THE

CONFERENCE ON CENTRAL

AND EASTERN EUROPE: 5

YEARS ON (ISBN 0 948314 095) Chalfont St

Giles

Nucks, UK,

1995, 273-296 pp.

Rekettye

Gábor - Farkas Ferenc: Relevant Management Issues

in the

Newly Emerging Nonprofit Organizations,

In:

ORGANIZACIJA IN

MANAGEMENT (ISBN 86-81049-99-2),

Portoroz, 10-12 april 1996, 36-46 pp.

Abby Ghobadian & Jonathan Liu (UK) - Rekettye Gábor: Product

Innovation

and SMEs - Evidence from United

Kingdom, In:

ANNUAL PROCEEDINGS

REVIEW - ECONOMIC RESEARCH

(ISSN 1330-6308) Rijeka, 1996, 147-

159 pp.

Rekettye Gábor - Abby Ghobadian & Jonathan Liu (UK): The

Market

Orientation of Small and Medium Sized

Companies in

Hungary, In: ANNUAL

PROCEEDINGS REVIEW - ECONOMIC

RESEARCH (ISSN 1330-6308)

Rijeka, 1996, 159-177 pp.

Rekettye Gábor -Tersztyánszky Tibor: Measuring Consumer

Satisfaction in

the Hungarian Electricity Industry, In:

Proceeding

of the Third Annual

Conference on Central and Eastern Europe

in a Global Context, REEB,

Buckinghamshire Business School,

24-25 June 1997, Newland Park,

Chalfont St. Giles Bucks,

England (ISBN 09

483 14 29 X), 318-331 pp.

Abby Ghobadian - Rekettye Gábor: Service Marketing - Quality

Research

Agendas, In: Marketing Challenge in

Transition

Economies, Sixth

International Conference On Marketing and

Development, Balck Sea

Univrsity, July

1997, 158-165 pp.

N.O’Regan – J.liu – G.Rekettye – J. Vörös: Refocusing Corporate

Strategy in

SMEs: Preparing for the Future, In

Proceedings of

The 1999 decision

Science Institute Conference, Nov 20-23, New

Orleans, USA

G. Rekettye – T. Tersztyánszky: Survey of consumer satisfaction

in the

Hungarian electricity industry, In: Market

transformation in

the energy

industries. Perspectives for the beginning of the third

millennium, World

Energy

Council, Regional WEC European

Energy Forum “KYIV-2000”,

Ukrain, Kyiv, 2000, 124 -130 pp.

G. Rekettye – J. Fojtik: The Internet as a global marketing tool,

In: Dadó and

Wiktor (ed.): Marketing and

Globalization, Cracow

University of Economics

and Matej Bel University, Cracow,

Banska Bystrica, 2000, 225-

235 pp.

G. Rekettye – T. Tersztyánszky: Customer satisfaction in the

Hungarian

electricity distribution, CIRED, 16th

International

Conference  Exibition on

Electriciy Distribution, Part I:

Contributions, IEE Conference Publication

No:

482, 18-21 June

2001, 6.3 1-5 pp.

Gábor Rekettye, Lányi Beatrix and Krisztián Szűcs: Measuring

satisfaction in

higher education — The case of a

Hungarian

university, 31st EMAC

Proceeding, Conference, Braga, Portugal,

28-31 May, 2002, p. 57, on CD:

pp 1-

Gábor Rekettye, Lányi Beatrix and Krisztián Szűcs: Applying PI

Analysis to

Measure Students Satisfaction at the

University of

Pécs, British Academy of

Management Annual Conference 2002,

London, 9-11 September 2002,

35, full text on CD BAM 2002

Conference Proceedings

Gábor Rekettye: Innovation and Marketing: The Emergence of

the Dominant

Form of Marketing, British Academy

Management Annual Conference

2002, London, 9-11 September

2002, p. 46, full text on CD BAM 2002

Conference Proceedings

Rekettye, G. – Hetesi, E. Analyis of Customer Loyalty to the

Electricity

Distributor – The Case of the Hungarian

Electricity

Distribution being under

Liberalization, CIRED, 17th International

Conference on Electricity

Distribution, Barcelona, 12-15 May

2003, Session No. 6, Paper No 28.

Abstract in the Booklet of

Summeries, Full

text on CD named CIRED

Conference

Proceedings

G. Rekettye: Changes in the Global Market Structure –

Consequemces ont

he Marketing Philosophy and

Practice, In:

Marketing – Conemporary

Significance and Perspectives, Cluj-

Napoca, 2005., pp 21-30

Golesorkhi, K. – Fojtik, J, and Rekettye, G.: Revisiting the

Concept of Market

Orientation in Hungarian

Healthcare, In:

Marketing – Conemporary

Significance and Perspectives, Cluj-

Napoca, 2005., pp 217-226.

Hetesi, E., - Rekettye, G.: Analyses of Customer Loyalty to the

Electricity

Distributors In: Marketing – Conemporary

Significance

and Perspectives,

Cluj-Napoca, 2005., pp 243-250.

Rekettye, Gábor and Pintér, József: Quantitative methods and

models in

measuring customer satisfaction in the

electricity

industry In: Sixteenth

Annual Conference of POMS, Chicago, IL,

April 29 – May 2, 2005, 1-25 pp.

Hetesi, Erzsébet and Rekettye, Gábor: Analysis of Customer

Loyalty to the

Electricity Distributors. Sixteenth

Annual

Conference of POMS, Chicago, IL,

April 29 – May 2, 2005, 1-18

pp.

Hetesi, Erzsébet and Rekettye, Gábor: Clusters of Loyalty in Customer

Markets. XX CROMAR Congress.

MARKETING IN THE Konowledge Society

and Contemporary Business Reality, Book of Abstracts. Rijeka, 25-27

October, 2007, pp. 60-61 Full text on CD under the same title. Pp. 1-15

Gábor Rekettye: The Position of Private Labels In Brand Competition, XXI. CROMAR Congress, Marketing as a

factor os sustainable development, University of J.J. Strossmayer Osijek, October 8-10 2009. Book of Abstracts, p

82, full text on CD. pp 1- 8.

Gábor Rekettye – Erzsébet Hetesi – Gábor Rekettye jr.: The Future of Our

World and Possible Trends in

Marketing, 8th International Congress,

Marketing Trends Paris, January 16th-17th 2009, CD-n, pp. 1-16

Gábor Rekettye – Gábor Rekettye jr, The most important global trends, which influence the marketing of the next

decade, In: Vlašić and Pavičić (eds) Global Business Conference, Dubrovnik, Croatia, October 13-16, 2010,

Proceedings, Innovation Institute, Zagreb, ISBN: 978-953-56385-0-6, pp. 135-147

Publications in
English

more info on
amazon.co.uk >>>

more info on
amazon.co.uk>>>

More info